The Alexa traffic rank is one of the most debated ranking factors among webmasters, with its ‘relevancy’ being the center of the debate. You’d have seen multiple websites proudly displaying their Alexa ranking banners. You have heard people talking about how vital their Alexa website ranks traffic is. So, first things first -what do your Alexa website search all search engine platforms mean? And if you are wondering “What is Alexa rank?”, then this article is for you. Needless to say, if you have wondered about this then you would have heard of Alexa rank search. And since the lack of a proper SEO strategy prevents search engines from discovering you, people cannot discover you either.Īs being in the good graces of every ranking tool seems like a viable option, many webmasters are competing on all kinds of ranking platforms to top the ranking leaderboards. Whichever kind of digital marketing strategy your business follows, it will be practically incompetent if it doesn’t align with SEO algorithms. Alexa is not as advanced as Google analytics, and therefore is not to be relied upon solely.While Alexa ranking seems pretty straightforward, there are many ways these rankings could be manipulated, making it an unreliable analytics tool.Alexa ranks websites based on popularity, irrespective of the quality of traffic a website receives.Alexa is a basic analytics toolbar that provides you with your keyword data, daily users, and the average time spent by users on your site, making it a good KPI for benchmarking and competitive analysis.

Is Alexa traffic rank a relevant metric to see how your business is performing online? Is the tool enough to guess your SEO efforts? Read to know more

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